Focusing of what´s best for the child has been a keyword in social work for a long time. That seems obvious for many people, but sometimes it lacks in the care of the children and the child may be taken in to care. The purpose was to find circumstances of success that can contribute to a successful placement of the child according to social workers and foster families. In which way does the cooperation between social worker, foster family and the origin family affect the placement? The study is based upon a qualitative method in form of interviews intending to get the respondents own knowledge and experience of foster care.

Product placement isn´t a new concept, matter of fact it has existed for almost hundred years. On the other hand to use TV-series as a marketing channel for product placement is a present vogue for brands and companies to reach the right target audience. Through product placement in TV-series companies are available to get away with the problem that people zapping commercials. Our purpose with the thesis is to have increased comprehension about TV-series as a channel for product placement considering effect against different target audience, products and brands. For this study we applied a qualitative approach and did six depth interviews with different people to gain several viewpoints.

The purpose of this study was to examine in which way personnel who work with LVM approach their client?s integrity, autonomy and their participation in decision making. We used a semistructured interview when we interviewed three social workers, one placement secretary and four care personnel who work at institutions for LVM. In the theoretical approach of this study we used the total institutions and the user influence by clients. The study has shown that personnel?s considerations to their client?s integrity, autonomy and participation in decisions are a convoluted problem.

The gaming market is growing and the number of people, men and women, who play computer games, is also increasing every day. In addition, computer games are also interactive media which leads to the fact that product placement in computer games attracts and is used more frequently by marketers. It is therefore important for marketers and game developers to understand how product placement in computer games affects players' attention and attitude towards the brand or product that is product placed. We therefore examine how product placement in computer games affects players' recall of and attitude towards the brand. The aim is to help companies and game developers to see the effect of product placement in computer games on players and thus product place more efficiently.

In the ever increasing media clutter it is hard for marketers to make their products stand out. New ways of reaching consumers are constantly arising. This study seeks to further investigate the phenomenon known as product placement, delimited to movies/television. By conducting an experiment we tested whether different presumptions matters for what effect a product placement will have on attitude and if these could be affected. We also looked at if the level of product integration effect attitude and realism enhancement.

The purpose of this study was to examine social workers apprehensions about institutional placement of youths and what determines when these proceedings are used. When research not always shows that institutional placements lead to positive changes for youngsters, we wondered how social workers act on their assessment to institutional placement. We wanted to find out if the social workers meet any dilemmas along the way. To find out about that we used qualitative interviews with ten social workers, who worked in social service and came from different places in the southern parts of Sweden. To analyze our material we used the theory of human service organization and street-level bureaucrats work situation.

Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers realise the benefits of the product and convince them to buy it. One way to differentiate the product is to create a distinguished brand identity. However, it is not enough to create a strong brand identity, the brand owner must also be capable of communicating the brand identity successfully.

I will write about product placement in film from a Swedish point of view. This entails writing about Swedish films with different types of product placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the product placement of watches. In this thesis I focus on the film series about the Swedish agent Carl Hamilton, since here you can see how Swedish film has developed during the past 30 years with regard to product placements. Both world politics and the concrete placements are illustrated in a clear way.

The purpose of this thesis is to investigate whether placement, using a special display, of ecological products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are being bought, habitual and unplanned, as a response due to the placement of the products in-store. To further elucidate the purpose, the thesis will focus on if the placement of the products itself will have an impact on the customers? attitude towards buying ecological products. A deductive approach was applied where we did a quantitative study using triangulation to receive data to reveal if the placement of ecological products had any effect on the sales of these products.

The web as an arena for news reporting and information sharing to consumers has grown for many years in the expense of the traditional newspapers. The revenue stream has however not followed the same transformation which has led to a remarkably lower profit when news and articles are distributed through the web. Banner advertising is a method that is commonly used by online magazines to generate profit where advertisers pay to expose their message. One method to measure banner ads effectivity, and indirectly, what the advertiser would pay, is through Click-Through Rate (CTR), how many clicks a banner ad receives in relation to the amount of banner views. One of the variables that play an important role in the banner ad effectivity is the placement of the banner ad.

The purpose of this essay was to examine how professional social workers work with follow up foster home placements. The study was based on qualitative interviews with ten professional social workers from different municipalities in Skåne in an attempt to answer the following questions:* What routines exist for the follow-up work with foster care?* What factors have an impact on how the follow-up is formed in the particular case?* How can the follow-up affect outcomes of the placement?* In what way could the work with follow-up foster home placements develop?The theories we chose to analyze our material from was the ecology of human development formed by Urie Bronfenbrenner and the theory of civil courage formed by Lennart Lundquist. The interviews were semi-structural which gave the respondents a chance to talk in a free way about the questions we presented.The result of the study showed that there is a difference in the way social workers form the follow-up work of foster care. The greatest difference is in whom the social workers include in their follow-up.

The purpose of the essay is to, in retrospect, take a closer look at how the young people experienced their placement for assessment at Albogården and what it resulted in. With this purpose I inadvertently came to look at other aspects, for instance their lives before and after the placement.The underlying questions were:* The young people social situations before the placement?* The experience of being locked up?* What was it like being analysed?* What are the young people's thoughts on the methods of working at Albogården - rules, procedures, methods etc.?* What were the results from the placement at Albogården? Did something change in the young people's social situations?To answer my questions I interviewed four persons that previously were placed for assessment. To ascertain information on how the assessment is done I also interviewed the director of Albogården. I also studied relevant literature.The investigation showed that a majority of the young people didn't understand the purpose or felt participant in the assessment, being restless and locked up felt extremely arduous and violating.

In today's agriculture efficiency and the capacity of tools and machinery are crucial. In this work we investigate whether it is possible to enhance the capacity of sowing by increasing the work speed of seeders, how seed technology affects seed placement, and if there is any difference between two different brands of seeders and their sow techniques. The seeders we have chosen to compare are Väderstad Rapid drill and Amazon Cirrus drill. The tillage capacity of the seeders and their traction power needs were examined as well.Väderstad Rapid and Amazon Cirrus were tested in a randomized block design with four replicates at three different speeds, 8 km/h, 12 km/h and 15 km/h. The seed placement at the different speeds was examined by dividing the seedbed into four different zones from its surface to its bottom.

This study investigated how banner ads, depending on its quality and placement,can capture a user's attention while searching for editorial content in an online newspaper. Furthermore, the user's search strategy was also studied to see whether it varied depending on the placement of an ad. An experiment was conducted where 20 subjects searched for articles in a Swedish online newspaper while their eye ovement was recorded with a headmounted eye?tracker. In each search task the online newspaper contained either a low quality ad or a high quality ad.

The advantages with product placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure and personal tonality of the blog reinforces the effects of product placement on brand attitude and intention to buy as the consumer has no persuasion knowledge and does not detect the rewriting of the product as commercial.This paper?s overall aim is to provide concrete implications for how to manage product placement on fashion blogs. The purpose of the essay is therefore to investigate the communicative effects of product placement in fashion blogs as well as to examine if a revelation of commercial interest behind a blog posts about a certain brand effects the consumers? attitude towards the blog and/or brand attitude and intention to buy.